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This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
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Based on 192 completed surveys from casino players, the authors conducted a gap analysis between loyal customers and potential switchers in evaluatin… More >>
Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels
Tags: analysis, casino, customer, guidelines, hotels, loyalty, practical, quality, Service, toward
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